Pharma Pharma Rep Specialization 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? So is the future of HCP marketing digital?
Pharma Marketing Network
MARCH 19, 2025
But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. Pharma marketers must strike a balance between compliance and engagement.
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Pharmaceutical Representative Training
FEBRUARY 4, 2021
As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times!
Spotio
FEBRUARY 23, 2023
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.
Contrarian Sales Techniques
DECEMBER 5, 2023
It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.
Rep-Lite
FEBRUARY 23, 2024
In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.
Impetus Digital
NOVEMBER 23, 2023
Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. The new way to engage KOLs at conferences: virtual Ambassador programs To start off the top-5, let’s take a look at how Pharma is shifting the way they engage key opinion leaders (KOLs) at medical congresses and conferences.
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