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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

Doctors 286
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No digitization with HCP’s is not permanent

World of DTC Marketing

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.

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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

Pharma 235
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Pharma needs to move to digital NOW

World of DTC Marketing

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180
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Doctors don’t have time for digital

World of DTC Marketing

I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing. I decided to call some more physicians within my network and ask about online visits from pharma reps. Of course, it really depends on specialty.

Doctors 181
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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices.