PM360
MAY 15, 2023
After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura is not shy about sharing her cancer experience. Laura has educated the new ConnectiveRx employees on the “real” patient journey.
Quantified
APRIL 18, 2022
Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.
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Contrarian Sales Techniques
NOVEMBER 19, 2024
OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. What Are OTC Medications?
Pharmaceutical Representative Training
DECEMBER 28, 2021
With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. Further, this system can also measure if a patient fills and purchases a prescription – a large draw to the use of this system.
Pharma Marketing Network
OCTOBER 13, 2020
With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Access by pharma sales rep has been significantly reduced across the board.
PM360
JULY 21, 2022
The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Pharma Sales Reps are Struggling – Here’s Why.” Finnegan J.
Contrarian Sales Techniques
NOVEMBER 19, 2024
For pharma sales reps, this shift changes the conversation. What You Can Do About It If your prescription is burning a hole in your wallet, ask your pharmacist or doctor if a generic version is available. On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients.
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