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Pharmacology Knowledge in Action: Real-World Scenarios for SalesRep Success In a hypothetical scenario, a pharmaceutical salesrep is discussing a new drug with a physician. Due to limited knowledge of pharmacology, the salesrep failed to properly communicate and was unable to address the physicians concerns.
A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.
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