World of DTC Marketing

JANUARY 18, 2021

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. no pharmaceutical reps). The Challenges for Pharma.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

Pharmaceutical Representative Training

JANUARY 8, 2025

Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1] 1] How can mastering pharmacology give sales reps a competitive advantage when meeting with prospective HCPs?

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? There is an irreplaceable value of a human in the sales interaction, centering around something technology cant dogarner trust.

Sales 52

Sales Pharma sales reps Patients Prescription 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Consulting Pharma reps 105

PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

Key account management 117

Key account management Pharma Management Manufacturing 117