World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

Pharmaceutical Representative Training

JANUARY 8, 2025

Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1] 1] How can mastering pharmacology give sales reps a competitive advantage when meeting with prospective HCPs?

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? companies are paying reps 50-75% over market rates. Truly supporting the practice is a mindset and ethos for the best of reps.

Sales 52

Sales Pharma sales reps Patients Prescription 52

Pharmaceutical Representative Training

OCTOBER 20, 2021

Pharmaceutical sales reps play a vital role in the supply chain of healthcare products, and they act as a strong link between final consumers and suppliers. Considering the lucrative nature of pharmaceutical sales, embarking on an online pharmaceutical sales training program is worth it. Key Takeaway.

Pharma sales certification 52

Pharma sales certification Sales Pharma Pharma sales reps 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. The pandemic has incentivized pharmaceutical marketers to use digital advertisements to impact which therapies doctors prescribe by influencing the prescriber-patient conversation. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52