World of DTC Marketing
JANUARY 21, 2022
Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. The channel IS essential but not as important as your message.
World of DTC Marketing
JANUARY 11, 2022
The one-size-fits-all approach will no longer work, and pharma companies will have to invest in greater personalization at scale and build better content development and operations capabilities. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.
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Quantified
NOVEMBER 17, 2022
Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . Related: Webinar: The Rise of the AI Coaching System.
Contrarian Sales Techniques
MAY 17, 2024
Ethical pharma reps had to build trust through scientific rigor and innovation, while generic pharma reps had to overcome preconceived notions and emphasize the value proposition of their products. Virtual reality (VR) simulations, e-learning modules, and interactive webinars have replaced traditional methods.
Impetus Digital
NOVEMBER 23, 2023
To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings.
Veeva
FEBRUARY 6, 2022
According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. These tools offer flexibility and accessibility, allowing reps to learn at their own pace and on their own terms.
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