World of DTC Marketing

JANUARY 11, 2022

The one-size-fits-all approach will no longer work, and pharma companies will have to invest in greater personalization at scale and build better content development and operations capabilities. Since the beginning of the pandemic, the interactions of traditional in-person pharma representatives have declined steeply.

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Contrarian Sales Techniques

MAY 17, 2024

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. I remember my first training session vividly – it was intense, informative, and somewhat intimidating. Back then, training was heavily focused on product knowledge.

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Training Pharmaceutical Ethics Healthcare Provider 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Welcome to the world where sales training isn't just a formality. It's the secret sauce to thriving in the pharma industry. That’s right. But it wasn't just about being personable.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

Quantified

NOVEMBER 17, 2022

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Without this continual loop, even the best pharma rep can suffer from “performance plateau.”

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