World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? So is the future of HCP marketing digital?
Pharma Marketing Network
MARCH 19, 2025
Personalize Content Based on Specialization Not all HCPs require the same information. Personalized content tailored to specialization, practice setting, and prescribing behavior increases engagement. By aligning messaging across these touchpoints, brands can enhance engagement without overwhelming HCPs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pharmaceutical Representative Training
FEBRUARY 4, 2021
As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times!
Spotio
FEBRUARY 23, 2023
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.
Rep-Lite
FEBRUARY 23, 2024
In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.
Evolve Your Success
JULY 18, 2023
Electrophysiologists are highly specialized cardiologists. By specializing in electrophysiology, they are specializing in all of the electrical networks of the heart. We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson.
Impetus Digital
NOVEMBER 23, 2023
In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Depending on the context, educational components such as eLearning modules and quizzes might be added.
Expert insights. Personalized for you.
286 
Let's personalize your content