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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Back then, training was heavily focused on product knowledge.

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How to Boost Pharma Sales AI Training with AI Insights

Quantified

Why Decision-Makers Use Pharma Sales AI Training to Elevate Team Performance Pharma sales reps need an in-depth understanding of the mechanism of action for each drug they sell, including the chemical receptors they target and the biochemical pathways involved. That’s a lot of information.