Pharma Marketing Network
MARCH 19, 2025
In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management. By aligning messaging across these touchpoints, brands can enhance engagement without overwhelming HCPs.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.
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Contrarian Sales Techniques
MAY 17, 2024
Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. For those of us in ethical pharma, it wasn't just about promoting a medication; it was about educating healthcare providers on the extensive research and innovation that went into developing our products.
Quantified
MAY 2, 2024
Why Decision-Makers Use Pharma Sales AI Training to Elevate Team Performance Pharma sales reps need an in-depth understanding of the mechanism of action for each drug they sell, including the chemical receptors they target and the biochemical pathways involved. That’s a lot of information.
Pharmaceutical Representative Training
JUNE 22, 2024
Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.
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