World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?
World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
PM360
OCTOBER 22, 2024
Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.
Pharma Marketing Network
OCTOBER 13, 2020
With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.
Storyvine
NOVEMBER 29, 2021
Results: “As a pharma rep who started right when the pandemic hit, meeting my HCP customers was almost impossible, but since I started using Storyvine video emails I’m seeing near 100% response from my customers on my outreach which is resulting in more meetings then I’ve ever been able to schedule beforehand”.
Contrarian Sales Techniques
DECEMBER 14, 2022
After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic. In spite of this, the industry is still experiencing mixed results.
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