World of DTC Marketing

JANUARY 18, 2021

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. and the U.S.,

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Consulting Pharma reps 105

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Cesare Ferrari

JULY 22, 2024

Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.

Medical sales 52

Medical sales Sales Medical Doctors 52

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. Those that are able to adapt to the needs of physicians and improve their digital reach will be able to elevate and transform their relationships to another level.

Sales 52

Sales Pharma Doctors Pharma reps 52

PM360

OCTOBER 8, 2024

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders.

Healthcare Provider 52

Healthcare Provider Pharma reps Pharma Rep Physicians 52

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The effectiveness of Zoom's measure of the likelihood that a physician will prescribe a product after a sales rep encounter has also decreased.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

Quantified

MAY 2, 2024

Periodic observation, coaching sessions, client feedback, and role-play exercises often fail to explain why some pharma reps consistently meet and exceed management expectations while other equally knowledgeable reps do not. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

Training 52

Training Sales Pharma Sales Management 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma. link] Department of Justice.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Impetus Digital

NOVEMBER 23, 2023

The virtual format enables diverse stakeholders, including patients, caregivers, patient advocates, physicians, nurses, pharmacists, and allied health providers, to share their unique perspectives without geographical, language, or time zone barriers. Some physicians still prefer to communicate via emails.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

Marketing 52

Marketing Physicians Patients Doctors 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Ninety percent of physician thought leaders prefer certified pharma reps. No need to buy books about breaking into the pharma sales role or attend conferences. If you’ve read this and are wondering how to even get the interview, then you’ll want to consider becoming a Certified Pharmaceutical Sales Representative.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Evolve Your Success

MAY 9, 2023

.” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. I would go in.

Sales 52

Sales Medical Medical sales Retail 52

Evolve Your Success

JULY 18, 2023

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson.

Sales 52

Sales Medical sales Medical Healthcare 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. million self-identified HCPs on the platform to pharma marketers.

Media 122

Media Physicians Pharma reps Pharma Rep 122