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MEDICAL ADHERENCE – Tapping Into Provider-Patient Bonds

PM360

They point to an unmissable opportunity for pharmaceutical manufacturers and their media partners to create impact where it matters most—at time of prescribing. Seize the Opportunity In the past, manufacturers wouldn’t dream of launching a new drug without a team of field representatives to market and sell it.

Medical 52
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Trends in Virtual Collaboration

Impetus Digital

To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings. Depending on the context, educational components such as eLearning modules and quizzes might be added.