World of DTC Marketing
JANUARY 21, 2022
Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. The channel IS essential but not as important as your message.
World of DTC Marketing
JANUARY 11, 2022
The one-size-fits-all approach will no longer work, and pharma companies will have to invest in greater personalization at scale and build better content development and operations capabilities. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.
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Pharma Marketing Network
MARCH 19, 2025
In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management. It also builds trust and credibility through evidence-based content and transparent communication while increasing brand awareness by ensuring that the right audiences receive relevant information.
PM360
DECEMBER 20, 2023
Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7
Quantified
NOVEMBER 17, 2022
Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . Related: Webinar: The Rise of the AI Coaching System.
Contrarian Sales Techniques
MAY 17, 2024
Ethical pharma reps had to build trust through scientific rigor and innovation, while generic pharma reps had to overcome preconceived notions and emphasize the value proposition of their products. Virtual reality (VR) simulations, e-learning modules, and interactive webinars have replaced traditional methods.
Veeva
FEBRUARY 6, 2022
According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.
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