PM360

SEPTEMBER 28, 2022

Nearly half of oncologists, including hematology-oncologists and medical oncologists, allude to treatment challenges including side effects and patient comorbidities, and seek out medical information to address these challenges. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.

Physicians 109

Physicians Pharma Education Pharma Rep 109

Quantified

MAY 2, 2024

Why Decision-Makers Use Pharma Sales AI Training to Elevate Team Performance Pharma sales reps need an in-depth understanding of the mechanism of action for each drug they sell, including the chemical receptors they target and the biochemical pathways involved. That’s a lot of information.

Training 52

Training Sales Pharma Sales Management 52

Contrarian Sales Techniques

MAY 17, 2024

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Back then, training was heavily focused on product knowledge.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52