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Pharmaceutical sales have changed. A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. A multichannel sales strategy.
Although sales managers strive to ensure every member of their team has access to introductory videos, pamphlets, product samples, and data from recent studies, most still rely on the same methods of measuring field force effectiveness the industry has relied on for decades.
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharmarep should know – we've got it all covered. Another exciting development is the integration of AI and machine learning in sales strategies.
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