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OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. What Are OTC Medications?
Many patients are more engaged in their health than just a few years ago, and are having frank conversations in the exam room with their providers about the cost of care, including prescription medications. This capability allows HCPs to message pharmareps, delivered via text, with questions as the HCP treats the patient.
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