World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?
World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
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Pharma Marketing Network
APRIL 9, 2025
Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support.
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
PM360
DECEMBER 20, 2023
Fifty percent of responders said they changed prescriptions because of social media information. million self-identified HCPs on the platform to pharma marketers. From direct peer consultation to private groups, to journal clubs, to following Digital Opinion Leaders (DOLs) social media has become part of an HCP’s clinical toolkit.
PM360
OCTOBER 22, 2024
Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.
Pharma Marketing Network
OCTOBER 13, 2020
With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.
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