World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

World of DTC Marketing

JANUARY 21, 2022

Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. The channel IS essential but not as important as your message.

Pharma reps 198

Pharma reps Pharma Rep Pharma Media 198

Impetus Digital

NOVEMBER 23, 2023

The virtual format enables diverse stakeholders, including patients, caregivers, patient advocates, physicians, nurses, pharmacists, and allied health providers, to share their unique perspectives without geographical, language, or time zone barriers. Some physicians still prefer to communicate via emails.

Education 52

Education Healthcare Provider Physicians Pharma 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

Pharma 52

Pharma Medical Consulting Pharma reps 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. million self-identified HCPs on the platform to pharma marketers.

Media 122

Media Physicians Pharma reps Pharma Rep 122