Pharma Rep Pharmaceutical Physicians 
PM360
MAY 25, 2023
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.
World of DTC Marketing
JANUARY 18, 2021
America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,
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Pharmaceutical Representative Training
JANUARY 11, 2021
What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.
Pharmaceutical Representative Training
JANUARY 11, 2021
Surprised that people are still interviewing for pharma sales positions in the midst of a global pandemic? There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. Hiring managers like that.
Atrivity
MAY 5, 2021
The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.
Contrarian Sales Techniques
DECEMBER 14, 2022
After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.
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