Pharma’s move to digital Part 1 HCP Marketing
World of DTC Marketing
JANUARY 18, 2021
Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep. Respondents had an average of 1.5
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