Pharma Rep Pharma reps Product sample 
World of DTC Marketing
APRIL 13, 2021
The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. Where to start? First, this data is not my specialty and is generalized.
Quantified
MAY 2, 2024
Although sales managers strive to ensure every member of their team has access to introductory videos, pamphlets, product samples, and data from recent studies, most still rely on the same methods of measuring field force effectiveness the industry has relied on for decades.
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