Contrarian Sales Techniques

NOVEMBER 19, 2024

Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives. Counterfeits, however, pose serious risks and undermine trust in the system.

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Veeva

APRIL 7, 2022

The post How the strategic use of multiple customer engagement channels makes pharma reps more effective first appeared on Veeva Systems APAC Site. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry.

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Integrity Solutions

JANUARY 15, 2020

But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle. Across industries, sales leaders are struggling to keep morale and engagement up while they push for higher revenue, margins and market share.

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CLD, Inc.

MARCH 11, 2021

They give pharma reps and life science reps a cost-effective and scalable real-world experience. Immersive eSimulations provide the answer to presenting real-world scenarios in your training programs.

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PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

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World of DTC Marketing

JANUARY 18, 2021

And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. and the U.S.,

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MedCepts

NOVEMBER 7, 2017

1099 medical device reps. 1099 capital equipment reps. Salary Pharmaceutical Reps. Salary Device Reps. A direct* pharma rep promoting a 1099 line was excluded. Additionally, a contract rep receiving a base pay also promoting a 1099 commission only line was excluded. Independent Device Rep.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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Pharma Marketing Network

MARCH 19, 2025

An omnichannel strategy ensures that messaging remains consistent across medical journals and online publications, social media platforms like LinkedIn, CME (Continuing Medical Education) programs, and in-person and virtual pharma rep meetings.

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Pharma Marketing Network

APRIL 9, 2025

Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support.

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PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

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PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

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Pharma Marketing Network

OCTOBER 13, 2020

On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

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PM360

DECEMBER 20, 2024

Additionally, the LAICA RepAssist AI models continue to learn from rep behavior and searches to continually improve contextual relevance. Field-based pharma reps have a tremendous amount of information they must manage and access in face-to-face HCP interactions.

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Quantified

NOVEMBER 17, 2022

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . But what about practice? Apparently not.

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Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?

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Quantified

MAY 2, 2024

Periodic observation, coaching sessions, client feedback, and role-play exercises often fail to explain why some pharma reps consistently meet and exceed management expectations while other equally knowledgeable reps do not. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

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Storyvine

NOVEMBER 29, 2021

Results: “As a pharma rep who started right when the pandemic hit, meeting my HCP customers was almost impossible, but since I started using Storyvine video emails I’m seeing near 100% response from my customers on my outreach which is resulting in more meetings then I’ve ever been able to schedule beforehand”.

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Cesare Ferrari

JULY 22, 2024

Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. In spite of this, the industry is still experiencing mixed results. The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic.

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Contrarian Sales Techniques

MAY 17, 2024

Ethical pharma reps had to build trust through scientific rigor and innovation, while generic pharma reps had to overcome preconceived notions and emphasize the value proposition of their products. Their credibility relied on proving that their products were just as effective and safe, despite being more cost-effective.

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PM360

OCTOBER 8, 2024

Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharma reps.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Pharma reps working with these chains benefit from the sheer volume of sales and the opportunity to position their products on a national level. They ensure that the products sold are appropriate and safe, which is why pharma reps often rely on their expertise to promote products effectively.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains. Stock Shortages in Malaysia In Malaysia, stock shortages are not uncommon, especially for generic medicines. A recent example is the insulin shortage that occurred in August 2024.

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Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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Close-Up CRM

MARCH 25, 2024

While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps. The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs).

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Pharmaceutical Representative Training

JANUARY 11, 2021

Ninety percent of physician thought leaders prefer certified pharma reps. No need to buy books about breaking into the pharma sales role or attend conferences. If you’ve read this and are wondering how to even get the interview, then you’ll want to consider becoming a Certified Pharmaceutical Sales Representative.

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Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Will they still be out driving all the time? Maybe they’ll just be using their phones. Or perhaps they’ll be engaging with doctors in virtual reality. While we can’t say for sure what the future will hold, we can try to make educated guesses.

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Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. Forget fancy suits and briefcases overflowing with brochures for the latest wonder drug. All charm and spiel, pushing expensive branded meds on busy doctors.

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Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

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PM360

OCTOBER 22, 2024

As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs. Reps spend most of their time identifying patient type and efficacy. This can help them access relevant prescription support, thereby building a direct relationship between them and the brand, to influence adherence.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. THE CHALLENGE. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Impetus Digital

NOVEMBER 23, 2023

To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings. Depending on the context, educational components such as eLearning modules and quizzes might be added.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. We’re here to shake things up with fresh insights and strategies that are as dynamic as the field itself.

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