World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs. ” 2wo: “Try this.”

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Media Prescription Side effects Medical 294

MedCity News

OCTOBER 9, 2024

Amidst the distress caused by a cancer diagnosis, patients are left to sort through vast amounts of information, treatment options, and concerns around efficacy and side effects, while juggling other life activities.

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Side effects Patients Physicians Healthcare 278

Fierce Pharma

JANUARY 5, 2024

In fact, the research shows that those who were on semaglutide were less likely to have suicidal thoughts than patients on other diabetes and obesity meds.

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Side effects Medicine FDA Medical 282

European Pharmaceutical Review

OCTOBER 30, 2023

SGAs used to treat bipolar disorder are often effective at helping young patients’ mental health improve but can have significant side effects including elevated blood pressure and glucose, increased appetite, as well as weight gain.

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Side effects Management Leads Patients 111

Fierce Pharma

DECEMBER 9, 2023

BCMA-targeted therapies are transforming care for multiple myeloma patients. But these immunotherapies also come with various potentially dangerous side effects. |

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Side effects FDA Safety Doctors 254

MedCity News

AUGUST 12, 2022

Liver complications are a known side effect risk of Zolgensma and other genetic medicines that are delivered by engineered viruses. The two deaths reported following treatment with Novartis’s Zolgensma mark the first fatal cases of acute liver failure associated with the gene therapy.

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Side effects Engineering Patients Medicine 246

Fierce Pharma

JANUARY 4, 2024

Could cautions about more common side effects soon be added to the labels of popular treatments such as Novo’s Ozempic and Lilly’s Mounjaro? On Tuesday, the FDA revealed that it is investigating patient reports of suicidal thoughts and hair loss from the use of the blood sugar-modulating products.

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Side effects FDA Patients 324

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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World of DTC Marketing

DECEMBER 3, 2021

She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” I remember the first time I sat in qualitative research with patients experiencing depression.

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Patients Side effects Transportation Leads 259

European Pharmaceutical Review

JANUARY 4, 2024

New research from the US indicates that a prophylactic treatment before immunotherapy can significantly reduce the rate of cytokine release syndrome (CRS) in multiple myeloma patients. Immunotherapy drugs like teclistamab can result in potentially fatal side effects, including CRS and immune cell-associated neurotoxicity syndrome (ICANS).

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Side effects Food and Drug Administration Patients Medicine 97

World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Last year was an excellent year for our consulting group.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” ” I understand that DTC marketers are in love with TV even though it’s becoming less effective. .” This is DTC that should not have been done on TV.

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Side effects Doctors Physicians Leads 210

pharmaphorum

NOVEMBER 18, 2024

Neurogene has halted patient enrolment in the high-dose arm of its trial of Rett syndrome gene therapy, sparking another run on its shares

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Side effects Patients 105

MedCity News

JANUARY 30, 2024

By catching the disease early, patients have a higher chance of receiving successful treatment, and the cost of treatment can be significantly reduced. Personalized treatment plans: Treatment plans can vary widely depending on the type of cancer, the stage and the patient’s overall health.

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Side effects Ethics Medical Patients 325

World of DTC Marketing

JUNE 20, 2022

In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. TV, alone, is not the answer.

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Pharma Side effects Media Marketing 210

World of DTC Marketing

SEPTEMBER 29, 2021

Our healthcare system is designed to treat health conditions, not patients. What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? The post Quality of life in patients with chronic health conditions.

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Patients Side effects Doctors Healthcare 199

World of DTC Marketing

AUGUST 8, 2022

Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes. What will DTC marketers do then?

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Side effects Media Marketing Doctors 226

World of DTC Marketing

MAY 16, 2022

Will patients, who are obese and don’t have Type 2 diabetes, ask for the drug for weight loss, and will patients understand the risks? Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. A matter of trust?

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Food and Drug Administration Side effects Pharma Patients 218

Fierce Pharma

JUNE 25, 2024

While patients with low potassium often need medication to boost levels of the electrolyte in the body, too much of a good thing can cause serious health concerns. Failed dissolution of the capsules could cause patients to develop heightened potassium levels, also known as hyperkalemia, which can result in irregular heartbeat.

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Side effects Leads Medical Pharmaceutical 199

World of DTC Marketing

JULY 8, 2021

.” Then there is a spot for a drug for cancer patients that has a forgettable name. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. So all this begs the question; what in the hell are they doing?

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Side effects Media Pharma Marketing 297

World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

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Marketing Prescription Side effects Doctors 285

Fierce Pharma

JULY 17, 2023

The news sent Apellis' share price down 32% to $52.62 by Monday afternoon.

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Side effects Doctors FDA Pharmaceutical 215

MedCity News

MAY 14, 2024

The companies aim to bring patients drugs that offer the benefit of psychedelics but with a better side effect profile. AbbVie’s alliance with Gilgamesh Pharmaceuticals is pursuing next-generation psychiatric medications.

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Prospecting Side effects Pharmaceutical Medical 182

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JULY 1, 2021

Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions. Patients want to understand better why their insurance company won’t pay for certain medication or why their co-pay has gone up.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 6, 2021

A number of factors impact health literacy, including a patient’s receipt of appropriate written health communication materials, ability to accurately interpret written health-related information, and communication with providers. For example, such communication barriers have been associated with patients being more likely to be hospitalized.

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Side effects Patients Education Prescription 270

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

OCTOBER 11, 2021

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 6ix: Data is crucial even to patients.

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Side effects Media Doctors Patients 219

World of DTC Marketing

OCTOBER 29, 2020

I see that online health seekers are listening to other patients to learn about drug side effects. Based on what I have seen, perhaps it would be best if the fair balance indicated the percentage of people who, in clinical studies, had a particular side effect. Let’s think about this for a minute.

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Side effects Safety FDA Pharma 181

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. Its simple: Digital patient intake forms. What is Digital Patient Intake?

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Healthcare Healthcare Patients Electronics 52

Pharmaceutical Technology

JANUARY 6, 2023

While the treatment options for multiple sclerosis (MS) patients are growing each year with the approval of new agents, all of the currently marketed treatments only slow the disease’s progression and sometimes carry risks of severe side effects, such as liver failure or the development of viral infections.

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Side effects Patients Marketing Safety 115

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. ” HCPs don’t want promotional messages; they want complex drug data and statistics on patient outcomes.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. First, let’s dispel a recent topic: telehealth.

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Doctors Side effects Marketing Patients 296

World of DTC Marketing

AUGUST 10, 2022

Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. We all know that Wall Street and sales come well before patients. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. Want proof?

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Pharma Side effects Sales Patients 186

World of DTC Marketing

JANUARY 12, 2022

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. ” Can influencers persuade people to ask for Wegovy?

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