World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. Prescription drug marketers are jumping through hoops to convince management that drug advertising is necessary but data is fading.

Prescription 181

Prescription Marketing Doctors Physicians 181

PharmExec

MAY 22, 2023

The market for prescription medicines in the United States was subject to major shifts in use across therapeutic areas in 2022, reflecting changes in patient health needs, the development, and availability of novel medicines, and complex market dynamics.

Prescription 111

Prescription Medicine Marketing Patients 111

Fierce Pharma

JANUARY 24, 2024

Today, gaining consistent access to life-saving medications can be a significant hurdle that many patients must learn to navigate. Specialty therapy patients require accessible prescription management solutions that can simplify communication, improve access, and increase adherence.

Patients 176

Patients Prescription Management Medical 176

MedCity News

SEPTEMBER 2, 2022

A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription.

Prescription 116

Prescription Patients Marketing 116

Pharmacy Times

OCTOBER 2, 2024

Lowering prescription drug costs for patients, saving taxpayers money, helping small businesses level an anti-competitive playing field: all of this is at stake.

Prescription 67

Prescription Competition Patients 67

MedCity News

SEPTEMBER 4, 2023

Increasingly, patients in the U.S. look to Canada for more affordable prescription options since the Canadian government regulates drug costs. Some companies have noticed and are beginning to capitalize on the demand.

Prescription 106

Prescription Government Patients 106

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

Contrarian Sales Techniques

NOVEMBER 20, 2024

It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. For instance, in a rural clinic managing diabetic patients, a rep introducing a cost-effective insulin alternative can make a huge impact.

Prescription 52

Prescription Medical Doctors Sales 52

Pharmacy Times

OCTOBER 7, 2024

Eligible patients can receive a 30-day supply of covered drugs and medical supplies that can be renewed every 30 days for as long as an Emergency Prescription Assistance Program (EPAP) is active.

Prescription 57

Prescription Medical Patients 57

Pharmaceutical Technology

JULY 7, 2023

As quarterly antidepressant prescriptions hit 22 million, the NHS looks to cut down patient reliance.

Prescription 98

Prescription Patients 98

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

Prescription 84

Prescription Healthcare Provider Physicians Healthcare 84

Pharmacy Times

NOVEMBER 1, 2024

Intravenous immunoglobulin prescriptions deemed non-compliant according to French national guidelines were more common in younger patients.

Prescription 49

Prescription Patients 49

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

Healthcare Provider 292

Healthcare Provider Prescription Medicine Healthcare 292

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.

Prescription 94

Prescription Healthcare Healthcare Medical 94

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

Medical 52

Medical Patients Prescription Doctors 52

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

Prescription 52

Prescription Media Pharma Patients 52

Pharmacy Times

SEPTEMBER 20, 2024

Shifting from a vertical, isolated care model into a collaborative approach can improve the clinician and patient experience.

Prescription 54

Prescription Patients Medical 54

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

Pharmacy Times

OCTOBER 25, 2024

Pharmacists are encouraged to leverage prescription drug monitoring programs connect patients to community-based resources to address the opioid crisis and pharmacy deserts.

Patients 55

Patients Prescription 55

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

Pharmacy Times

JULY 11, 2024

In pediatric and adult patients, the top 3 surgical procedures accounted for the highest share of opioid prescriptions, indicating a need for better opioid prescription management and greater awareness of the possible opioid-related adverse events that can stem from prescriptions of the drug.

Prescription 48

Prescription Management Patients 48

Referral MD

SEPTEMBER 24, 2024

AI Chatbots that connect people to care, whether in urban or rural areas, will improve quality of life, patient engagement, and access to care. How are AI chatbots improving patient engagement and healthcare today? For example Chatbots access and update patient data that are integrated with Electronic Health Records. Scheduling.

Healthcare 52

Healthcare Healthcare Patients Doctors 52

PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. To help alleviate some of the challenges patients face, it’s crucial to meet them with personalized resources that fit their needs at different stages throughout their journey.

Patients 52

Patients Prescription Side effects Doctors 52

MedCity News

AUGUST 9, 2024

The White House might soon finalize a rule that will either save or cost patients billions of dollars in prescription drug costs. The rule concerns “copay accumulators,” which are programs health plans use to prevent copay assistance from counting toward patients’ deductibles or out-of-pocket maximums.

Prescription 128

Prescription Patients Biopharma 128

Pharmaceutical Technology

SEPTEMBER 25, 2024

The tracker, currently available via a pilot scheme, could save pharmacists hours by reducing patient queries.

Prescription 98

Prescription Patients 98

MedCity News

APRIL 4, 2023

Zócalo Health, a virtual primary care provider designed for Latino patients, recently forged a collaboration with Mark Cuban’s Cost Plus Drugs.

Medical 108

Medical Prescription Patients Training 108

Pharmacy Times

AUGUST 8, 2023

Improved prescription information could help consumers make better health care decisions and result in cost savings.

Prescription 49

Prescription Medical Patients FDA 49

PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. It’s the wrong start-point.

Patients 59

Patients Education Doctors Pharmaceutical 59

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

Management 207

Management Pharma Patients Healthcare 207

Pharma Marketing Network

OCTOBER 27, 2021

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about the evolution of this product, from why it was developed to its entry into the market.

Prescription 52

Prescription Marketing Patients 52

MedCity News

JUNE 13, 2023

Providers and payers will be able to use Uber Health to deliver healthy groceries and over-the-counter items to patients who need them. They’ll be able to do this on the same platform they use to request non-emergency medical transportation and prescription delivery.

Transportation 97

Transportation Patients Prescription Medical 97

PM360

OCTOBER 22, 2024

In the pharmaceutical industry, patient support programs (PSPs) and brand teams often work in silos, despite their shared goal of helping patients achieve a certain health outcome. Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs).

Patients 59

Patients Healthcare Provider Pharma Prescription 59

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharmaceutical marketers typically don’t spend enough on patient education. However, HCPs increasingly favour pharmaceutical firms that place a greater emphasis on patient interaction and education.

Doctors 40

Doctors Prescription Marketing Pharma 40

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

MedCity News

FEBRUARY 16, 2024

Elation Health integrated Surescripts’ real-time prescription benefit tool — which gives clinicians immediate access to patient-specific medication coverage and cost data — into its EHR.

Prescription 102

Prescription Physicians Medical Patients 102