World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option.

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Marketing Prescription Side effects Doctors 285

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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MedCity News

FEBRUARY 16, 2024

Elation Health integrated Surescripts’ real-time prescription benefit tool — which gives clinicians immediate access to patient-specific medication coverage and cost data — into its EHR.

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World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

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FDA Prescription Physicians Pharma 180

Pharmaceutical Commerce

JANUARY 5, 2024

LillyDirect will facilitate access to medications by connecting patients with independent telehealth providers, bypassing the need to obtain a prescription from a physician and then going to a pharmacy to fill it.

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Prescription Physicians Medical Patients 105

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. Even patients will still line up if a prescription drug shows promise.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

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Patients Prescription Doctors Education 98

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. 3hree: What does this mean for patient data?

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. Patients have wanted this for a long time. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results.

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Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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Prescription Side effects Marketing Pharma 266

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Physicians Media Pharma sales reps Electronics 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Doctors Physicians Marketing Prospecting 62

Clarify Health

FEBRUARY 13, 2023

Can you share an example of how a value-based care model can address barriers to patients receiving care? When I was a practicing physician, I worked at a Medicaid clinic. Pre-rideshare and pre-rise of telehealth, we identified that providing taxis to the clinic would help get our patients in the door.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 113

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

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Medical Prescription Doctors Physicians 96

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

AUGUST 7, 2022

The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic.

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Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

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Patients Physicians Pharma Insurance 88

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. What are other patients saying about it? Is TV the best channel?

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World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. billion scripts per year while 90% say they make patient treatment decisions autonomously. NPs/PAs write approximately 1.4

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Physicians Marketing Medical Prescription 98

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Value-based models encourage a team-oriented approach to patient care. Prescription drugs costs are just a small part of healthcare costs (11%). health care system.

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World of DTC Marketing

JULY 17, 2022

It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. ” But there are two potential problems.

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Side effects Doctors Insurance Prescription 209

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Before we dive in, let’s discuss QR codes related to patient privacy and HIPAA compliance. . Patient verification. Prescription refills.

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PM360

OCTOBER 28, 2022

Understanding the journeys of healthcare professionals and patients when prescribing and receiving treatments has never been more important. Consider Prescription Decisions at the Patient Level. In this approach, patient record forms could be used or pseudo-patient record forms can be created using a conjoint design.

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Doctors Prescription Physicians Marketing 98

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.”

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Marketing Pharma Side effects Media 192

PM360

SEPTEMBER 15, 2022

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? Matt Flesch.

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Patients Education Management Side effects 98

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. A patient’s physician or healthcare provider can decide what treatment the patient needs. Patient safety Patient safety is paramount.

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Healthcare Healthcare Insurance Healthcare Provider 102

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

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Marketing Doctors Physicians Prescription 155

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this.

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Electronics Physicians Prescription Doctors 72

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice. the patients).

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Physicians Healthcare Healthcare Medical 40

PM360

JUNE 24, 2024

1 Yet, due to its very nature most of these patients face a long and complex journey towards a diagnosis and treatment. Challenges may include being mis-diagnosed, frequently resulting in patients having to travel long distances to the specialists they need and many having to uproot themselves and family members to be closer to medical care.

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InCrowd

AUGUST 17, 2023

Fielded in a single day , this report includes responses from 100 qualified US-based HCPs who have treated 20+ weight loss patients in the past month and prescribed prescription medications for weight loss.

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Prescription Physicians Management Healthcare 52

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52