World of DTC Marketing

OCTOBER 20, 2020

There has to be a complete investigation as to why the patient suffered ill effects including the possibility that he/she had a known or unknown health condition. “It’s troubling, to say the least, and I can’t recommend any vaccine to a patient until I know a hell of a lot more,” said one physician I talked to.

Pharma 214

Pharma Government Physicians Safety 214

Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. In pharma, however, the dynamic is more nuanced.

Marketing 52

Marketing Pharma Education Physicians 52

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. Compared with the overall population in these 20 states, DTC telemedicine patients were more likely to live in urban areas (85.0% Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Patients Pharma 309

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. First, let’s clarify how the bill saves taxpayers billions.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

Physicians 109

Physicians Pharma Education Pharma reps 109

MedCity News

AUGUST 22, 2024

By integrating digitization and machine learning, there is an opportunity to deliver personalized care to all patients and scale precision dosing with minimal physician involvement, maximizing the effectiveness and accessibility of these drugs. appeared first on MedCity News.

Side effects 301

Side effects Physicians Patients Medicine 301

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” The post Influencer marketing in pharma. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. It’s reshaping the company to once again focus on patients instead of profits. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers.

Pharma 187

Pharma Patients Management Prescription 187

World of DTC Marketing

AUGUST 30, 2022

So why is pharma wasting so much money? Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?” Research has shown that only 35% of digital display ads received views.

Physicians 270

Physicians Marketing Pharma Insurance 270

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? The pandemic has changed both HCP and patient behaviors. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Saturating TV with DTC spots are not enough to ensure success.

Pharma 196

Pharma Marketing Doctors Physicians 196

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Trust in pharma did not decline, but they don’t want to be told about the data via charts; they want the ability to read the data for themselves and talk to other HCPs about the data and drug.

Marketing 218

Marketing Pharma Insurance Medical 218

Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist.

Marketing 52

Marketing Pharma Networking Education 52

Pharma Marketing Network

MARCH 27, 2025

What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.

Media 52

Media Pharma Education Marketing 52

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? As for patients?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. Patients have wanted this for a long time. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively.

Marketing 59

Marketing Pharma Prescription Competition 59

World of DTC Marketing

JUNE 27, 2022

Patients can have prediabetes for years but have no apparent symptoms, so it often goes undetected until serious health problems such as type 2 diabetes appear. HCPs need to talk to patients about getting their blood sugar tested and if they have any risk factors for prediabetes. Where does pharma come into this battle?

Physicians 240

Physicians Pharma Insurance Doctors 240

Pharma Marketing Network

APRIL 12, 2025

Ever wonder why some pharma brands dominate the top of search results while others get buried? Standing out in pharma requires more than compliant messaging; it demands visibility. Pharma marketing trends today reflect a shift from purely promotional content to value-driven, search-optimized experiences.

Marketing 52

Marketing Pharma Engineering Networking 52

Pharma Marketing Network

MARCH 24, 2025

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice.

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

APRIL 16, 2025

As privacy regulations evolve, customer expectations change, and AI-driven technologies emerge, pharma marketers must adapt or risk becoming irrelevant. In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts.

Marketing 52

Marketing Pharma Prescription Networking 52

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Improve patient engagement with valuable content and resources. Heres how to make sure your brand stands out: 1.

Pharma 52

Pharma Marketing Prescription Education 52

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . So what is pharma’s role in providing online health information? Right now, people don’t come to pharma websites unless DTC drives them for a specific product. Over 75% of Americans use social media to research their health symptoms. .

Doctors 227

Doctors Media Physicians Pharma 227

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

Marketing 52

Marketing Pharma Medical Ethics 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Marketing Pharma reps 180

InCrowd

MARCH 13, 2023

How does a diverse patient audience feel about representation among their own physicians? Find out in our latest report from the 2023 Pharma Market Research Conference. The post Why Diversity Matters to Patients appeared first on InCrowd. The post Why Diversity Matters to Patients appeared first on InCrowd.

Patients 130

Patients Healthcare Provider Physicians Healthcare 130

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs. INSIGHT: Convenience?

Pharma 143

Pharma Doctors Physicians Medical 143

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. But is this really the future?

Doctors 213

Doctors Physicians Pharma Medical 213

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. But heres the challenge pharma PPC isnt like other industries. So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ?

Pharma 52

Pharma Networking Medical Healthcare 52

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

Media 52

Media Pharma Education Networking 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction In an era dominated by digital marketing, traditional advertising remains a vital tool for pharma companies to connect with healthcare professionals (HCPs) and patients alike. Lets explore how traditional advertising can deliver powerful results for pharma marketing teams. Trust and familiarity.

Pharma 52

Pharma Prescription Marketing Medical 52

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Doctors 97