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OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharmasalesreps were held in person. no pharmaceutical reps). indicates that many patients and HCPs expect these changes are here to stay.
For many patients in Malaysia, accessing essential medications can be a financial burden. For pharmasalesreps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Slowly but surely, they began to see the value.
While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. This can have a significant impact on patient outcomes and overall public health.
Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.
The absorption, distribution, metabolism, elimination, and mechanism of action of each drug must be considered by all healthcare professionals (HCPs) when deciding the best treatment regimen for their patients, making it a crucial factor in a drugs development and success in the market.
In the fast-paced world of pharmasales in Malaysia, opportunities can come when you least expect them. For pharmasalesreps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. One such golden moment? When your competitors face stock shortages.
I know that most of you have never worked in pharmasales in Malaysia. The reasoning is simple: patients trust the name they’ve seen for years, and healthcare providers want to avoid complaints or doubts about efficacy. Established brands make that easier because patients already recognize them.
After a developmental day of shadowing a pharmasalesrep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura has educated the new ConnectiveRx employees on the “real” patient journey. Laura is not shy about sharing her cancer experience.
Rural areas in Malaysia offer a unique challenge for pharmasalesreps. What It Means for PharmaSalesReps If you’re covering rural areas, remember: it’s not about selling a product – it’s about building a relationship. Here, it’s not just about the product – it’s about the person behind the pitch.
Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma?
The healthcare industry is no exception, and for pharmasalesreps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. HCPs create peer-to-peer videos that salesreps share as part of their eDetailing content.
An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human salesrep? Weve seen this in recent ZS research, which points to what were calling an identity crisis in sales. But salesreps remain the No.
But as, while I saw success there, I was missing this passion piece, I didn’t find it the most fulfilling being in pharma. I know you were a pharma guy and listen, there’s a lid for every pot. Um, you know, I was in pharma during the heat of COVID, so offices were locked down. I’m joking. Can I get a meeting?
The Good Old Days and the New Era of PharmaSales Remember the days when doctors always had time to see us reps? We'd walk in with our briefcases, chat about their patients, and leave them with samples and a smile. There's a whole arsenal of digital tools out there to help us pharmasalesreps stay ahead of the curve.
Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.
Embark on a journey to success in pharmaceutical sales with our comprehensive guide tailored for aspiring representatives. Unveiling the Role of a PharmaSalesRep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products.
With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with salesreps, every nuance of each interaction carries significant weight. That’s a lot of information.
Why choose pharmasales job? Breaking into pharmasales is like trying to get backstage at a sold-out concert (think Cold Play for Malaysians). Understanding the Role First things first, what does a day in the life of a pharmasalesrep look like? A blend of science smarts and sales savvy.
The healthcare industry is no exception, and for pharmasalesreps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. HCPs create peer-to-peer videos that salesreps share as part of their eDetailing content.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.
Be patient and persistent : Building a successful career in pharmaceutical sales takes time and persistence. Pharmaceutical sales can be a challenging but rewarding career. Be patient and persistent, and never give up on your goals and dreams. Don't get discouraged if you don't see immediate results. Think long term.
Think you need a science degree to succeed in medical sales? Think again. This episode dismantles the biggest myths in the industry and gives you the blueprint to win, regardless of your background.
When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market. On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients. For pharmasalesreps, this shift changes the conversation.
Learning pharmacokinetics (PK) and pharmacodynamics (PD) concepts can give salesreps a better understanding of how drugs reach therapeutic levels while minimizing risks. Imagine a patient who takes ibuprofen to treat a headache. 2 Eventually, the liver metabolizes the drug, and the kidneys excrete it via urine.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharmasalesreps?
Pharmaceutical sales have changed. A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.
A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.
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