PM360

MAY 15, 2023

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura has educated the new ConnectiveRx employees on the “real” patient journey. Laura is not shy about sharing her cancer experience.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

Contrarian Sales Techniques

NOVEMBER 19, 2024

When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market. On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients. For pharma sales reps, this shift changes the conversation.

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Consulting Pharma Rep 105

Rep-Lite

DECEMBER 7, 2023

In this article, we’ll delve into the intricacies of how to get into pharmaceutical sales and the pivotal role of training. What is Pharmaceutical Sales? Skills and Abilities You may have a bachelor’s degree and experience through years of working as a pharmaceutical sales rep, but do you have the skills and abilities ?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52