article thumbnail

Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. The Challenges for Pharma.

article thumbnail

Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For many patients in Malaysia, accessing essential medications can be a financial burden. For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Slowly but surely, they began to see the value.

Sales 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. This can have a significant impact on patient outcomes and overall public health.

article thumbnail

ELITE 2023 Sales MVP Laura Blair of ConnectiveRx

PM360

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura has educated the new ConnectiveRx employees on the “real” patient journey. Laura is not shy about sharing her cancer experience.

Sales 94
article thumbnail

The Value of Humans in a Tech-Driven World

PM360

companies are paying reps 50-75% over market rates. With conflicting stats like these, its no wonder theres an identity crisis in the sales force. 3 It turns out, the best sales reps do things that technology cant dojust like Captain Sully did. The best reps focus on patients, not prescriptions.

Sales 52
article thumbnail

Pharma Sales in Malaysia: Making the Most of ‘Lucky’ Market Breaks

Contrarian Sales Techniques

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. This shortage led to concerns among healthcare providers and patients, highlighting the importance of reliable supply chains [ source ]. What Are Market Breaks?

article thumbnail

Pharma Sales in Malaysia: Why Rural Clinics Stick to Established Brands

Contrarian Sales Techniques

The reasoning is simple: patients trust the name they’ve seen for years, and healthcare providers want to avoid complaints or doubts about efficacy. I’ve had doctors tell me, ‘Saya nak yang senang dijelaskan kepada pesakit’ (I want something easy to explain to patients).

Sales 52