World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Marketing Pharma Rep 180

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. million self-identified HCPs on the platform to pharma marketers.

Media 122

Media Physicians Pharma Rep Pharma reps 122

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

OCTOBER 8, 2024

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders.

Healthcare Provider 52

Healthcare Provider Pharma Rep Pharma reps Physicians 52

Cesare Ferrari

JULY 22, 2024

Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.

Medical sales 52

Medical sales Sales Medical Doctors 52

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.

Sales 52

Sales Pharma Doctors Pharma Rep 52

Impetus Digital

NOVEMBER 23, 2023

Discovering healthcare gaps, barriers, and intervention points using online patient journey mapping With the increased focus on patient-centricity in Pharma, getting a holistic view of the patient journey is becoming a must-have for teams looking to understand how their product or service will impact patient care.

Education 52

Education Healthcare Provider Physicians Patients 52

Quantified

MAY 2, 2024

They also need to know which conditions each medication treats and accurately convey their therapeutic benefits, safety profiles, possible side effects, and the most recent data available related to patient outcomes. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

Training 52

Training Sales Pharma Sales Management 52

Veeva

FEBRUARY 6, 2022

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications. Five steps to closing the CX gap with HCPs and Patients. Get stakeholder buy in on the “why”.

Pharma 52

Pharma Medical Consulting Patients 52

Evolve Your Success

MAY 9, 2023

Is this product where you talk to patients as well or do you only specifically talk to providers? I look at patients that have been in pain for years and simply what they are implanting in this lady that maybe is 70 years old. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would go in.

Sales 130

Sales Medical Medical sales Retail 130

World of DTC Marketing

APRIL 27, 2021

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.

Doctors 181

Doctors Physicians Pharma Rep Pharma reps 181

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Evolve Your Success

JULY 18, 2023

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. There is a little bit of patient interaction. When the patient comes, they are conscious. We had pharma reps come through.

Sales 130

Sales Medical sales Medical Healthcare 130

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. While POC is proven to drive brand volume, we collectively can make the most impact when we put the needs of patients first. Encourage Patient-HCP Interactions.

Marketing 52

Marketing Physicians Patients Doctors 52