World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

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Pharma Digital Media Marketing Pharma Rep 180

World of DTC Marketing

JANUARY 18, 2021

Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. indicates that many patients and HCPs expect these changes are here to stay. The Challenges for Pharma. Adding Value in a Changed Value Equation.

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Pharma sales reps Marketing Pharma Sales 173

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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Physicians Pharma Consulting Pharma Rep 105

PM360

SEPTEMBER 28, 2022

These are dynamic factors, playing out differently across specialty groups and stages of the patient journey, as well as the condition being treated. Clarivate’s Taking the Pulse series of global physician studies is designed to help companies better support their physician customers in caring for patients. In contrast, half of U.S.

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Physicians Pharma Education Pharma Rep 109

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

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Medical Patients Prescription Doctors 52

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

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Physicians Pharma Rep Pharma reps Media 90

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

OCTOBER 8, 2024

Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharma reps. Learn more at patientpoint.com.

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Healthcare Provider Pharma Rep Pharma reps Physicians 52

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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Sales Pharma Doctors Pharma Rep 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Contrarian Sales Techniques

MAY 17, 2024

For those of us in ethical pharma, it wasn't just about promoting a medication; it was about educating healthcare providers on the extensive research and innovation that went into developing our products. We had to communicate the long-term benefits and the commitment to patient safety that our company stood for.

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Cesare Ferrari

JULY 22, 2024

Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.

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Quantified

MAY 2, 2024

They also need to know which conditions each medication treats and accurately convey their therapeutic benefits, safety profiles, possible side effects, and the most recent data available related to patient outcomes. Even the most experienced pharma reps need time to learn product specs, sales processes, and corporate culture.

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Training Sales Pharma Sales Management 52

Close-Up CRM

MARCH 25, 2024

While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps. The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs).

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Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains. This shortage led to concerns among healthcare providers and patients, highlighting the importance of reliable supply chains [ source ].

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Pharma sales reps Sales Pharma Marketing 52

Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. The doctor, a kind but weary woman, explained how she had to turn patients away because they couldn't afford the medications he was promoting. He meticulously studied the clinic's patient records and medication usage.

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Doctors Medical Sales Patients 52

Impetus Digital

NOVEMBER 23, 2023

Discovering healthcare gaps, barriers, and intervention points using online patient journey mapping With the increased focus on patient-centricity in Pharma, getting a holistic view of the patient journey is becoming a must-have for teams looking to understand how their product or service will impact patient care.

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Education Healthcare Provider Physicians Pharma 52

Veeva

FEBRUARY 6, 2022

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications. Five steps to closing the CX gap with HCPs and Patients. Get stakeholder buy in on the “why”.

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Pharma Medical Consulting Patients 52

Evolve Your Success

JULY 18, 2023

Our workstation is comprised of our computer and the patient interface unit, which is the unit that connects all the cables to the catheters and a radio frequency generator. There is a little bit of patient interaction. When the patient comes, they are conscious. We had pharma reps come through.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. While POC is proven to drive brand volume, we collectively can make the most impact when we put the needs of patients first. Encourage Patient-HCP Interactions.

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Marketing Physicians Patients Doctors 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Rep-Lite

FEBRUARY 23, 2024

Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.

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Pharmaceutical Sales Sales Pharmaceutical Pharma Rep 52

Evolve Your Success

MAY 9, 2023

Is this product where you talk to patients as well or do you only specifically talk to providers? I look at patients that have been in pain for years and simply what they are implanting in this lady that maybe is 70 years old. It was still considered patient interfacing, but I didn’t make as much as I did in surgical.

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Sales Medical Medical sales Retail 130

Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. As a pharma rep, you need to be able to switch gears faster than a Myvi weaving through KL traffic. Highlight how your products are tailored for Malaysian patients.

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Sales Doctors Pharmaceutical Sales Pharma Rep 52

Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. I will start from a macro level. Johnson & Johnson is comprised of two divisions.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. You need to comprehend and convey how these products can truly make a difference in patients' lives.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

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