Impetus Digital

DECEMBER 23, 2024

Pharma-exclusive Webinar: The 2025 Pharma Toolkit for Virtual Medical Education About the webinar Step into the future of medical education with our exclusive webinar series from February 25-26, designed specifically for Pharma leaders. Join us to uncover the next wave of educational excellence in the life sciences sector.

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Education Medical Pharma Training 110

Fierce Pharma

MAY 28, 2024

A data breach at drug distributor Cencora has left sensitive information vulnerable, with patients on medicines from a dozen drugmakers potentially affected. | The potentially compromised data included patient information such as names and addresses, Cencora disclosed in letters to patients who may have been affected.

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Patients Pharma Medicine 280

MedCity News

AUGUST 12, 2024

FDA approval of Ascendis Pharma’s Yorvipath is just in time for patients with hypoparathyroidism as Takeda Pharmaceutical will soon stop making the only drug therapy for the rare disorder. The post Ascendis Pharma Lands Long-Awaited FDA Drug Approval in Rare Hormone Deficiency appeared first on MedCity News.

FDA 304

FDA Pharma Competition Pharmaceutical 304

MedCity News

JUNE 27, 2024

Verona Pharma’s COPD drug Ohtuvayre is a single small molecule that blocks two targets to bring patients both bronchodilation and anti-inflammatory effects. The post Verona Pharma Drug With Dual Mechanism Lands FDA Approval in COPD appeared first on MedCity News.

Pharma 287

Pharma FDA Medical Patients 287

MedCity News

MARCH 18, 2024

As GenAI and other technologies advance the speed of development and the precision of drugs, pharma commercial teams need to make sure they are harvesting the right data with the right AI tools in order to ultimately reach the right patients.

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Pharma Sales Marketing Patients 303

MedCity News

FEBRUARY 14, 2024

2024 presents an exciting yet challenging landscape for global pharma marketers.

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Marketing Pharma Pharmaceutical Patients 286

PharmaVoice

FEBRUARY 12, 2025

As drug development priorities shift, pharma companies need to understand younger patients to improve their reputation.

Pharma 263

Pharma Patients 263

Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. But how can pharma brands create meaningful connections in a digital landscape crowded with content?

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Marketing Pharma Patients Education 52

MedCity News

OCTOBER 25, 2022

Through apps, pharmaceutical companies can actually influence patient adherence and mindset after that patient has been prescribed that company’s medication by their physician.

Physicians 324

Physicians Pharma Patients Medical 324

MedCity News

APRIL 23, 2024

ImmunityBio therapy Anktiva is now FDA approved for treating patients with non-muscle invasive bladder cancer. The post FDA Approves Immunotherapy That Can Spare Bladder Cancer Patients From Radical Surgery appeared first on MedCity News. The novel immunotherapy works by sparking activity from three types of immune cells.

FDA 320

FDA Patients Biopharma Pharma 320

Pharma Marketing Network

APRIL 2, 2025

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes.

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Marketing Pharma Sales pitches Networking 64

MedCity News

SEPTEMBER 4, 2024

Eli Lilly now offers vials of obesity medication Zepbound directly to self-pay patients at a nearly 50% discount off the drug’s list price. But more than offering patients a lower-cost alternative, this move represents a strategic stance against certain pharmaceutical industry players.

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Patients Medical Pharmaceutical Biopharma 320

MedCity News

OCTOBER 29, 2023

A panel at the MedCity News INVEST conference in Dallas discussed how new tech platforms help speed up the process of recruiting patients and running clinical trials. AI technologies have a role in the life sciences that goes beyond drug discovery.

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Recruitment Pharma Patients Biopharma 338

MedCity News

JANUARY 2, 2025

The federated healthcare data network consists of more than 300 million patient records gathered from EHRs, claims data and patient registries. To address this, Atropos Health is allowing AI developers to train and deploy their models using its real-world evidence network.

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Networking Training Healthcare Healthcare 310

Fierce Pharma

SEPTEMBER 6, 2023

IBM disclosed "unauthorized access" to J&J’s Janssen CarePath patient assistance program, which helped over 1 million U.S. patients last year.

Patients 320

Patients 320

Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

Marketing 64

Marketing Pharma Government Training 64

MedCity News

AUGUST 6, 2024

With so many now seeking GLP-1 treatment, we must find ways to help providers care for more patients. The post Rising to the 100M Patient Challenge, Tech’s Role in Scaling Obesity Care appeared first on MedCity News. Technology is the key to unlocking this capacity.

Patients 273

Patients Pharma 273

Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. In pharma, however, the dynamic is more nuanced.

Marketing 52

Marketing Pharma Education Physicians 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

Pharma 52

Pharma Networking Marketing Media 52

Fierce Pharma

DECEMBER 4, 2024

Afterward, officials plan to open access to a wider group of obesity patients, which numbers in the millions in England.

Patients 173

Patients Medicine 173

Fierce Pharma

DECEMBER 3, 2024

Over the last two-plus years, as Eli Lilly and Novo Nordisk have battled for their share of the massive weight loss market and patients wondered which company’s products were more effective, there | Eli Lilly revealed results from a study that showed its obesity drug Zepbound was 47% more effective than Novo’s Wegovy in helping patients lose weight.

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Marketing Patients 286

MedCity News

MAY 11, 2023

Rexulti, a drug for schizophrenia and depression, now has an additional approval for treating agitation in Alzheimer’s disease patients. The FDA decision makes the Otsuka Pharmaceutical and Lundbeck product the first drug approved for this indication.

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FDA Patients Pharmaceutical Biopharma 310

Pharma Marketing Network

MARCH 19, 2025

To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. With increasing regulations, evolving digital trends, and shifting audience behaviors, pharma marketers need to analyze data that aligns with brand goals, compliance requirements, and engagement strategies.

Media 52

Media Marketing Pharma Ethics 52

Fierce Pharma

MAY 31, 2023

FDA warns patients about compounded versions of Novo Nordisk's Ozempic, Wegovy kdunleavy Wed, 05/31/2023 - 13:02

FDA 317

FDA Patients 317

MedCity News

AUGUST 1, 2024

The post Huma’s Evolution From Patient Monitoring Apps to Cloud Platform With AI Chops appeared first on MedCity News. Huma has spent 10 years perfecting its technology stack and now it wants others to build off of its expertise, says the company’s chief medical officer.

Patients 296

Patients Medical Pharma 296

MedCity News

SEPTEMBER 5, 2024

Positive preliminary results for Eli Lilly’s efsitora alfa continue to build the case for this once-weekly insulin in type 2 diabetes patients. The post Eli Lilly Moves Closer to Bringing Diabetes Patients a Once-Weekly Insulin Alternative appeared first on MedCity News.

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Patients FDA Marketing Biopharma 287

MedCity News

OCTOBER 10, 2023

Merith Basey, executive director of Patients For Affordable Drugs, believes the Medicare price negotiation program is here to stay, no matter who is president and no matter how many Big Pharma players file lawsuits. among pretty much everyone who isn’t a pharma company, she said during a session at Engage at HLTH. Her reasoning?

Pharma 303

Pharma Patients Biopharma 303

MedCity News

NOVEMBER 28, 2022

Cincor Pharma drug baxdrostat failed its Phase 2 test, falling short of the goal of reducing blood pressure in patients with uncontrolled hypertension. But results in a subgroup of patients showed double-digit declines, which the company said could inform the design of a Phase 3 clinical trial.

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Pharma Patients Biopharma 325

MedCity News

JUNE 21, 2024

The post The Role of Medical Affairs in Bridging Clinical Trial Access for All Patients appeared first on MedCity News. Underrepresentation of racial and ethnic groups and other historically disenfranchised populations in clinical trials continues to be a major challenge. Medical Affairs can help identify solutions.

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Medical Patients Biopharma Pharma 296

MedCity News

NOVEMBER 20, 2024

We cannot change the fact that some patients must take multiple drugs, but we can certainly change how we manage it with careful coordination and communication among healthcare providers, and personalized medicine practices such as pharmacogenomics.

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Management Medical Healthcare Provider Medicine 295

Pharma Marketing Network

MARCH 25, 2025

Automation, AI, budget cuts, and evolving digital strategies have prompted a growing question among pharmaceutical marketing teams: Is my pharma marketing job at risk? Understanding how to future-proof your pharma marketing job starts with identifying the forces driving changeand how you can evolve with them.

Marketing 59

Marketing Pharma Networking Media 59

Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective?

Pharma 59

Pharma Education Media Networking 59

MedCity News

APRIL 4, 2023

Zócalo Health, a virtual primary care provider designed for Latino patients, recently forged a collaboration with Mark Cuban’s Cost Plus Drugs.

Medical 302

Medical Prescription Patients Training 302

Pharma Marketing Network

MARCH 27, 2025

What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.

Media 52

Media Pharma Education Marketing 52

Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. Whether you’re a marketing executive or part of a dynamic pharma marketing team, developing a mix of scientific knowledge, digital expertise, and leadership skills will set you apart. But how can you stand out in a crowded market?

Marketing 52

Marketing Pharma Networking Media 52

MedCity News

JANUARY 28, 2024

While pharmaceutical companies continue to raise list prices year-over-year, we work behind the scenes to fight the trend by driving competition, negotiating with drugmakers and incentivizing the use of less expensive medicines that deliver the same clinical value.

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Competition Medicine Pharma Patients 324

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively.

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Marketing Pharma Prescription Competition 59