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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects.

Media 238
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HCPs use of digital

World of DTC Marketing

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. Today it’s about helping them navigate the complex world of medications, side effects, outcomes, cost, and off-label use. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer).

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Biogen: This train wreck was due

World of DTC Marketing

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago. Trouble was on the way, though.

Training 231
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The danger of COVID conspiracy theorists

World of DTC Marketing

Social networks like Twitter , Facebook , and YouTube have stepped up with more efforts to identify, label, and take down COVID-19 misinformation, their work has been imperfect. You have a better chance of getting struck by lightning than developing a side effect from the J&J vaccine. In principle, that could be true.

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Is machine learning the answer for long-acting injectable drugs?

European Pharmaceutical Review

This approach can help patients better adhere to their medication regimen, reduce side effects, and increase efficacy when injected close to the site of action in the body. LAIs are one of the most promising strategies to treat chronic diseases, according to the researchers.

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How Real-World Data Can Contribute to Improved Mental Health Treatment

PM360

Carl Marci, Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1 , about how the company is using its Mental Health and Neuroscience Real-World Data Network to help improve personalized treatment for mental health patients and increase awareness about issues related to mental health disorders.

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EndoStim Receives FDA Breakthrough Device Designation for the EndoStim System for the Treatment of Drug Refractory GERD

Legacy MEDSearch

EndoStim therapy is designed to restore normal esophageal function and preserve normal anatomy to avoid the typical gastrointestinal side effects of traditional anti-reflux surgery. The EndoStim System has been successfully investigated in multiple independent studies.