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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects.

Media 238
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HCPs use of digital

World of DTC Marketing

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. Today it’s about helping them navigate the complex world of medications, side effects, outcomes, cost, and off-label use. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer).

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Biogen: This train wreck was due

World of DTC Marketing

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago. Trouble was on the way, though.

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GUEST COMMENTARY – How To Navigate the FDA’s New DTC Guidance

PM360

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

LinkedIn Ads: The Professional HCP Network LinkedIn is an ideal platform for B2B pharma marketing, offering precise targeting based on job title, specialty, and industry. Best For: Thought leadership, industry networking, and professional event promotions. Targeting Options: Job title, seniority, skills, company size, and industry.

Pharma 52
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The Value of PPC Campaigns in Modern Pharma Marketing

Pharma Marketing Network

With platforms like Bing, LinkedIn, and programmatic networks, pharma marketers can scale efforts across search engines and display placements. For more insights into how top pharma companies are adapting to digital-first strategies, check the latest insights on Pharma Marketing Network. Effective campaigns often include a mix of both.

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Maximizing ROI in Pharma: The Power of Display Advertising for Targeted Campaigns

Pharma Marketing Network

Key options include: Google Display Network : Vast reach with advanced targeting. Include required disclaimers and side effect warnings. Google Display Network, pharma-specific websites, and social media platforms like LinkedIn are effective. Choosing the Right Platforms Not all platforms yield the same results.

Pharma 52