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For expert PPC solutions, visit eHealthcare Solutions , a leading digital ad network for pharma and healthcare brands. Partner with verified healthcare ad networks to ensure ads appear on trusted HCP-only platforms. Instead: Use disease-awareness campaigns focused on education rather than direct productpromotion.
Here’s how a typical referral ask timeline should go: Make first contact during the honeymoon phase , or the time your client is most happy with your product or service. This could be right after a sale, experience, or new productpromotion. Which of your network connections is in a similar position and could use my help?
Leverage LinkedIn for Professional Networking LinkedIn is the most trusted social media platform for HCPs. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct productpromotion. So, how can pharma brands effectively engage them through social media? It is not medical advice.
From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside productpromotions. Investing in tools like chatbots or telehealth platforms can further enhance the patient experience.
Don Langsdorf (EHS): Shameless promotion, shameless productpromotion. 001 – John Mack Podcast Transcript appeared first on Pharma Marketing Network. And here are people following you on Twitter because they’re interested in that you’re diabetic and you’re racing, and you have a lot of things to say.
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