World of DTC Marketing

APRIL 13, 2021

” Then there is this nugget from Zoom Rx “face-to-face visits are garnering positive prescription intent—17% higher than before the pandemic began” Again, we don’t have a breakdown by speciality or understand the importance of handing out product samples which is shown to drive prescribing behavior. They advertise 3.7

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World of DTC Marketing

DECEMBER 20, 2021

This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care. Prescription drugs costs are just a small part of healthcare costs (11%). Value-based models encourage a team-oriented approach to patient care.

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Healthcare Healthcare Insurance Prescription 209

Pharma Marketing Network

APRIL 16, 2025

For instance, instead of sending a generic message about a branded drug like Jardiance , marketers can now tailor content based on an HCPs specialty, prescribing behavior, location, or even recent search queries within an authenticated network. Focus on Measurement From brand lift to prescription uptake, define clear KPIs from the start.

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Marketing Pharma Prescription Networking 59

Pharma Marketing Network

MARCH 12, 2025

For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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Marketing Pharma Prescription Competition 59

PM360

DECEMBER 20, 2024

Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans. Additionally, with high-deductible health plans (HDHPs) becoming more common, many patients report financial stress, postponing care, and skipping prescription refills to avoid unexpected costs.

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Patients Prescription Retail Insurance 52

Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.

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Pharma Marketing Network

APRIL 2, 2025

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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Pharmaceutical Technology

AUGUST 22, 2024

Discover Veradigm LLC's patented system for securing prescription data, featuring advanced user authentication and real-time monitoring to enhance healthcare data security.

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Prescription Networking Healthcare Healthcare 40

Pharma Marketing Network

MARCH 5, 2025

Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification. For expert insights on pharma digital advertising , visit Pharma Marketing Network. Geo-target medical conferences and hospital networks.

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Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks.

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Marketing Pharma Networking CRM 52

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. For more insights into pharma marketing shifts, visit Pharma Marketing Network. Physician networking webinars discussing treatment advancements. In the U.S.,

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Pharma Marketing Network

APRIL 16, 2025

Articles on Pharma Marketing Network have been tracking this evolution, underscoring how data-informed content can fuel both awareness and behavioral change. The rise of identity-level targeting means marketers can now deliver content tailored not just to a specialty, but to a physicians location, behaviors, or even prescription trends.

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Marketing Pharma Networking Education 52

Pharma Marketing Network

MARCH 8, 2025

For expert pharma marketing insights, visit Pharma Marketing Network. Google and Social Media Policies for Pharma Ads No direct prescription drug promotions without certification. Visit Pharma Marketing Network for the latest pharma digital advertising insights. No targeting based on sensitive medical conditions (e.g.,

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Pharma Marketing Network

FEBRUARY 17, 2025

Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Can they measure ROI, prescription lift, and HCP engagement effectively? increased HCP engagement, prescription growth, or improved patient adherence).

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Marketing Pharmaceutical Pharma Prescription 52

Pharma Marketing Network

APRIL 4, 2025

According to Pharma Marketing Network , marketers are now exploring ways to combine traditional campaigns with referral-driven strategies to boost authenticity and performance. Highlight real experiences, share educational content, and focus on outcomes, not just prescriptions. This content is not medical advice.

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Marketing Pharma Education Physicians 52

Pharma Marketing Network

APRIL 9, 2025

From the first email open to post-prescription follow-up, each message should reflect the recipients role, needs, and preferences. Pharma marketers can review digital storytelling trends and SEO success stories on Pharma Marketing Network. The post How to Thrive in Pharma Digital Marketing appeared first on Pharma Marketing Network.

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Pharma Marketing Network

FEBRUARY 17, 2025

Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz. Brands like Jardiance have leveraged emotional storytelling to highlight patient outcomes.

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Pharma Prescription Marketing Medical 52

Pharma Marketing Network

APRIL 10, 2025

With platforms like Bing, LinkedIn, and programmatic networks, pharma marketers can scale efforts across search engines and display placements. For more insights into how top pharma companies are adapting to digital-first strategies, check the latest insights on Pharma Marketing Network. Moreover, PPC isnt just about Google Ads.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. webinar sign-ups or prescription inquiries). For advanced tracking insights, visit Pharma Marketing Network.

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Media Pharma Networking Education 52

Pharma Marketing Network

MARCH 10, 2025

Google Ads requires pre-approval for prescription drug promotions, while platforms like TikTok prohibit pharma ads entirely. Like the Pharma Marketing Network Facebook page. branded prescription drug ads must include fair balance messaging and be FDA-compliant. Yes, but regulations vary by region. In the U.S.,

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Media Pharma Marketing Healthcare 52

PM360

JANUARY 24, 2025

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

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Side effects Media Networking FDA 52

Pharma Marketing Network

MARCH 6, 2025

The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking. For expert pharma marketing insights, visit Pharma Marketing Network. Can pharma brands advertise prescription drugs on social media? Promote webinars and thought leadership content.

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Media Pharma Education Networking 52

Legacy MEDSearch

JUNE 20, 2023

Available through prescription, BabySat uses pulse oximetry technology to provide a real-time display of their baby’s heart rate and oxygen saturation level (SpO2) and alerts parents when these readings fall outside of prescribed ranges. To learn more, visit www.owletcare.com. Are you hiring?

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Pharma Marketing Network

MARCH 11, 2025

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Join the Pharma Marketing Network community on Linkedin.

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Pharma Marketing Network

APRIL 18, 2025

Similarly, patient campaigns can be triggered by milestones in the treatment journeysuch as diagnosis, first prescription, or medication switch. The Pharma Marketing Network offers a robust selection of tools and case studies on how leading brands are embracing verified HCP engagement solutions in 2025.

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Pharmaceutical Commerce

NOVEMBER 16, 2023

ClearNetwork will be available for a plan sponsor’s list of covered generic, branded, and specialty drugs across 65,000 retail pharmacies in the Express Scripts network.

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Pharma Marketing Network

NOVEMBER 24, 2024

They are key decision-makers influencing prescription trends. Analyze prescription trends, campaign performance, and patient engagement metrics to refine strategies. The post Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales appeared first on Pharma Marketing Network. Building trust is vital.

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Pharma Marketing Network

MARCH 13, 2025

For insights on digital transformation in pharma, visit Pharma Marketing Network. Optimize inventory management based on prescription trends. For pharma AI adoption strategies, visit Pharma Marketing Network. The post How to integrate AI in Pharma Marketing appeared first on Pharma Marketing Network.

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Evolve Your Success

APRIL 23, 2025

In this episode, Jason also provides strategies for succeeding in medical sales, emphasizing the power of networking, continuous learning, and understanding the intricate relationship between insurance, sales, and patient care. Through our system, that hub gets a prescription. Give us a little context for our audience.

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Medical sales Sales Medical Healthcare 130

Clarify Health

APRIL 21, 2022

Todd Gottula , President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Nick Schram: Yeah. Todd Gottula: Awesome.

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pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. But when you combine the two, that’s when the magic happens. If you liked this news story, check out the related video below.

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Healthcare Provider Prescription Doctors Training 137

Pharma Marketing Network

FEBRUARY 17, 2025

Prescription Lift: Is the campaign driving more prescriptions for branded drugs? The post Programmatic Advertising Trends: Key Insights for Pharma Marketing Teams in 2025 appeared first on Pharma Marketing Network. Heres how to measure success: 1. ROI: Measure cost per HCP acquisition and cost per patient lead.

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pharmaphorum

AUGUST 25, 2022

Amazon Care provides members with primary and preventive care, ongoing support for chronic conditions, and referrals to secondary and tertiary care, as well as prescription medicine services – the latter a result of the company’s 2018 acquisition of PillPack.

Healthcare 110

Healthcare Healthcare Retail Prescription 110

Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

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PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Vincent Keunen.

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pharmaphorum

JANUARY 27, 2023

It is being supported by several patient advocacy groups, including the AIDS Institute, the National Oncology State Network, and the HIV + Hepatitis Policy Institute. SaveOnSP had attempted to have the legal action dismissed, but that was denied earlier this week, allowing J&J to continue to press its case.

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Insurance Medicine Patients Prescription 105

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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