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[WEBINAR] Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience

Pharma Marketing Network

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. Which recent innovations are poised to become the best practices that will create measurable impact in 2021? SAVE MY SEAT.

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement.

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Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? Without strong roots (your networks), the branches (your strategies) cant grow. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. The channel IS essential but not as important as your message.

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Webinar recap: How Cigna is Innovating their Network Design Process

Clarify Health

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. These four experts have been working closely to transform how the Medicare group at Cigna approaches network design. Why does good network development matter to Cigna?

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Network Innovations Webinar with Aetna, Contigo Health, and Clarify

Clarify Health

Healthcare strategy and innovation leaders from Aetna, Contigo Health, and Clarify recently hosted a webinar discussion about innovations in provider network design and management to drive higher-value, more affordable, and more accessible care for members. Keith: Wonderful. Thank you very much. Elyse: Sure.

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Webinar Recap – Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience with PMN

Pharma Marketing Network

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges.

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