Pharma Marketing Network

JUNE 8, 2021

What are some of these audio-focused platforms and where can pharma play a role? Introducing new networks and features. Today, the audio-only social network has over 6 million users. Today, the audio-only social network has over 6 million users. How pharma can seize this audio-only social media trend.

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Pharma Marketing Network

NOVEMBER 15, 2024

In today’s digital-first world, Pay Per Click (PPC) advertising has become an essential strategy for pharma marketing executives. Why PPC Matters in Pharma Marketing Why invest in PPC? Compliance and Regulatory Considerations Pharma marketing is heavily regulated, and PPC is no exception. PPC does just that. Simple: visibility.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Pharma Marketing Network

MARCH 5, 2025

But heres the challenge pharma PPC isnt like other industries. So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The Power of Paid Search in Pharma Instant Visibility: Organic SEO takes time. Thats where PPC advertising strategies come into play.

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Pharma Marketing Network

NOVEMBER 23, 2024

The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience. Pharma research provides the data and insights needed to create targeted campaigns. AI and Big Data: Transforming Pharma Research Artificial intelligence and big data analytics are revolutionizing pharma research.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. For pharma marketers, paid campaigns are more than just boosting posts on LinkedIn, Facebook, Twitter, or Instagram. By leveraging: Video content (e.g.,

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. What is a Marketing Network in Pharma? Lets explore.

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pharmaphorum

JULY 6, 2022

And how can regulators balance timely access with robust safety? In an invited commentary , published in JAME Network Open alongside the Imperial paper, she said: “Over the past decade, the FDA approved oncology drugs twice as fast as the EMA, more often through accelerated pathways, and often prior to study publication.

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eMediWrite

NOVEMBER 22, 2024

It could be superior efficacy, a better safety profile, or more affordable pricing. Networking with industry influencers and thought leaders can open doors for new collaborations, enhancing the credibility and reach of your product. Develop your ability to inspire and align teams with a shared vision.

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Pharma Marketing Network

MARCH 25, 2022

5 While the CDC gathers information on these topics for public health planning, there are immediate needs that pharma can address. . What Can Pharma Do? Caregiver observations of the patient experience over the progression of the disease may inform the safety and efficacy of a particular therapeutic. Sunny White.

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Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Instead of trying to find new sources of identity, pharma marketers don’t have to look far to replace audience-based targeting. Premium Placement Quality Allows Creative to Shine.

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Pharma Marketing Network

JULY 27, 2022

Adhering to regulatory guidelines is an important step pharma takes to ensure that promotional medical materials contain balanced information that is accurate and relevant. How can pharma marketing better support, serve, and educate to attend to the way patients and their caregivers take in information? Supporting the Patient Journey.

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Impetus Digital

AUGUST 2, 2024

Supply Chain Management Due to geopolitical and climate-related challenges , Pharma supply chain disruptions are becoming increasingly common and complex. To avoid compliance issues , it is essential to keep up with new regulatory changes, including updated reporting guidelines and safety requirements.

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Pharma Marketing Network

JULY 19, 2023

Here are some additional trends in digital disruption in pharma marketing: The rise of social media: Social media platforms such as Twitter, Facebook, and LinkedIn are becoming increasingly important for pharmaceutical marketers.

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European Pharmaceutical Review

MARCH 12, 2024

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. How can this be mitigated? What is the greatest current challenge in maintaining data integrity?

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Pharma Marketing Network

SEPTEMBER 15, 2021

Maximizing Patient Safety and Sustaining Long Term Quality Through Enhanced Device Surveillance while navigating the EU Regulatory Landscape. The post EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual appeared first on Pharma Marketing Network.

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Pharma Marketing Network

APRIL 10, 2025

What makes a pharma brand stand out in todays noisy, regulated digital space? Digital transformation in pharma is accelerating. Pharma marketers should develop audience segmentation models that consider condition, stage of diagnosis, content preferences, and device usage.

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pharmaphorum

OCTOBER 26, 2022

When people think about pharma, they often think about “big” pharma: large, faceless corporations. Every pharma company developing treatments for new diseases is contributing to some degree to better global health. The post How one pharma “family business” places patients first appeared first on.

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PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. These fees totaled over $12 billion in 2021 and are paid by cable companies such as Comcast, Spectrum, and Dish to the television networks. ESPN, for example, gets $9.42

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Why Pharma Marketers Need Programmatic Advertising 1. Unlike consumer brands, pharma companies must: Avoid false or misleading claims about drug effectiveness.

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European Pharmaceutical Review

SEPTEMBER 25, 2023

Kumar acknowledged that a comprehensive solution for drug serialisation in ERP systems allow drug manufacturers to monitor these metrics and maintain adherence, “due to its customisable interface, centralised networking capabilities, and automated solutions, which allow pharma businesses to keep up with the always changing standards and laws.”

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Pharma Marketing Network

OCTOBER 26, 2020

There are two sides of the data protection issue facing the pharma industry. This is fairly simple and straightforward for pharma companies whose most significant processing activities relate to their staff. Data protection is especially significant for the pharma industry because of identifiable data.

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Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. Regulatory changes are also reshaping the industry, with authorities imposing stricter guidelines to ensure drug safety and efficacy.

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Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In conclusion, navigating the regulatory environment of pharmaceutical marketing requires a delicate balance between patient safety and industry innovation.

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Pharma Marketing Network

DECEMBER 19, 2024

For pharma marketing executives, leveraging programmatic advertising can mean better audience engagement, increased ROI, and enhanced compliance. Lets explore how this transformative approach is reshaping pharma marketing strategies. It empowers pharma marketers to craft more impactful campaigns tailored to their audiences.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Pharma Marketing Network

FEBRUARY 27, 2025

Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in. Engaging HCPs Through Thought Leadership 1.

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Pharma Marketing Network

FEBRUARY 19, 2025

With real-time bidding (RTB) , pharma marketers can place highly targeted ads in milliseconds, reaching healthcare professionals (HCPs) and patients at the right moment. But as powerful as RTB is, pharma brands must navigate strict regulatory challenges to ensure compliance with FDA and GDPR guidelines.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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European Pharmaceutical Review

NOVEMBER 22, 2023

Rucaparib: a first line treatment for advanced ovarian cancer Frank Rotmann, Founder and Managing Director, pharma& explained that the EC’s approval will ensure that “…regardless of their BRCA mutation status [eligible patients] will have access to and may benefit from rucaparib earlier in their treatment journey.”

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Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. If traditional methods were the roots, digital tools are the branches that allow pharma marketing strategies to grow and thrive.

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eMediWrite

MAY 10, 2022

You may boost your pharma social media marketing and strengthen your business by following these techniques. The pharma market is expected to be fiercely competitive in 2021 due to a rise in the number of people who require medication. ENSURE SAFETY. Make use of social media to promote safety and make people feel safe.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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