Pharma Marketing Network

OCTOBER 19, 2023

Email marketing is a key component of any successful pharma marketing strategy, allowing companies to reach customers and prospects with targeted, personalized messages. Understanding pharma marketing insights, employing effective strategies, and analyzing performance are all essential for crafting compelling email campaigns.

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Pharmaceutical Representative Training

FEBRUARY 29, 2024

Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products. Why Choose Pharma Sales? Navigating the Recruitment Process Navigate the recruitment maze by leveraging networking opportunities and industry events.

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PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma? The next generation of virtual medical education and networking is right around the corner.

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Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. Here, we offer four ways pharma marketers can help. But what about patients?

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Pharma Marketing Network

AUGUST 2, 2021

EHSx can connect your brand with your target audiences on over 4,000 quality whitelist healthcare publishers, and 10,000 pharma-safe, non-endemic properties. The post Learn all about our private digital ad exchange, EHSx appeared first on Pharma Marketing Network. Download our EHSX one-pager to learn more!

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Storyvine

AUGUST 3, 2022

Salespeople have been using Storyvine to create personalized videos, and seeing dramatic results in the intimate world of pharma sales, from increased open rates, to one rep seeing a 5x increase in booked meetings vs. text-only emails, to a large pharma team producing more than 5,000 videos in a six month trial.

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Pharma Marketing Network

JULY 13, 2023

In the decision stage, offer content that helps prospects make purchasing decisions, such as product comparisons, customer testimonials, or case studies. By mapping your content to the buyer’s journey, you guide prospects through each stage and increase the likelihood of conversion.

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Clarivate

JULY 24, 2023

The findings put the life science industries on favorable terms with consumer-facing giants like Apple (which counted five brands among the top 100), Huawei (5) and Hugo Boss (4) – all the more remarkable as pharma and medtech brands are generally not sold direct-to-consumer. Incyte also notches two mentions, first for the U.S.-based

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MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. When considering sales candidates from outside of pharma, hiring managers typically look for people who are energetic, positive-minded, and have strong social skills. Sprint Prospecting.

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PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. August 23, 2022.

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European Pharmaceutical Review

OCTOBER 12, 2023

With order books having been below their long-run average for eight out of the last nine months, manufacturers see little prospect of a recovery in the final months of the year. Astellas – sustainable innovation September also saw Astellas Pharma Inc. Kerry, Ireland.

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Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. Pharma has long invested in strategies that don’t rely on cookies, such as contextual placements and sponsorships on endemic sites. appeared first on Pharma Marketing Network.

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PharmaKinnex

SEPTEMBER 28, 2022

Everyone knows that over the next few weeks and months, businesses in the pharma marketing industry will meet to discuss next year’s budget. Keep reading to find out more about how our pharma marketing services can help make 2023 your best year yet. Tap into whitespace, vacant territories, and hard-to-reach provider networks.

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European Pharmaceutical Review

JUNE 27, 2023

Notably, gut microbiome was found to linked to cancer CAR T therapy response, based data from the largest prospective study of its kind, published in Nature Medicine in March 2023. HA: MaaT Pharma is developing microbiome therapies to address severe medical needs, especially in oncology. coli strains in the gut”.

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PM360

OCTOBER 16, 2024

The use of influencers is expected to significantly shape the future of communications between healthcare brands, HCPs and patients, she said, noting that millennial and Gen Z HCPs increasingly favor earned media over traditional approaches in pharma marketing. The firm is owned by the Havas holding company, which itself is part of Vivendi.

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European Pharmaceutical Review

JULY 25, 2022

This means falsified medicines may contain the wrong ingredients or low levels of the active ingredient – a terrifying prospect for a global consumer base reliant on medical treatments. In fact, the most recent estimate from the World Customs Organization places the global fake pharma market at $200 billion. The first line of defence.

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Pharma Marketing Network

NOVEMBER 23, 2022

Prospective employees are now one of your audience segments. About 67% of life sciences and pharma leaders report that reskilling current employees for different roles has been effective in addressing talent shortages, according to Randstad Sourceright. Think like an employee. Consider the economy from an employee’s perspective.

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PM360

OCTOBER 18, 2024

Given that you have led big pharma (J&J) and smaller firms (Theravance and now FogPharma), what are the career prospects and trajectory for mid-career / newly graduating students wanting to enter this vertical? For example, convolutional neural networks are the tool of choice for image vision. But that may change.

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Pharmaceutical sales have changed. These days? Things are complicated.

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Evolve Your Success

JUNE 28, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2. Shig Tanaka, who has been running R&D at Providence forever, had come over to work at the Prospect. We’ll grow 25% again doing the largest prospective randomized control trial in the spine. — Watch the episode here. Listen to the podcast here. This was 2020.

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Pharmaceutical Technology

JUNE 30, 2022

While private pharma companies also take part in such efforts, their efforts has largely been limited to donating assets or distributing treatments. While companies like Novartis and Sanofi collaborate with DNDi, quantitively, the number of pharma players that remain committed to the space is not increasing, he says.

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Contrarian Sales Techniques

JANUARY 27, 2023

For example, if there's a new technology that's revolutionizing your industry, you'll want to be familiar with it so you can discuss it intelligently with your prospects and customers. So, how can you stay informed about industry trends? One way is to attend industry conferences and events.

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Evolve Your Success

JULY 11, 2023

Zach shares his invaluable insights, providing a unique perspective on working alongside ophthalmologists and the immense growth prospects within this thriving industry. He had his beginnings in the pharma industry and ophthalmology space. Is general pharma expecting the career track to get into an ophthalmology role?

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PM360

APRIL 22, 2024

There is a fantastic opportunity for medical teams to become a unifying force in pharma, working in unison commercial teams to define customer journeys that ensure physicians receive a much more connected and less disparate experience. HCPs could practice procedures, surgeries, and patient interactions in a safe environment.

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Evolve Your Success

AUGUST 22, 2023

But Mignon’s journey is not only about sales; it’s a testament to the power of networking and community engagement. I’m not necessarily going out and prospecting all day, every day, but that is because I started this role. She did pharma sales. It also showed me the power of networking can take your career off bounds.

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Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. Vald, welcome back. Vlad (LI): Thank you, thank you. Don (PMN): Fantastic.

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Evolve Your Success

JUNE 27, 2023

Click To Tweet I was networking with reps because my mom was an anesthesiologist technician. I was networking with med reps and trying to learn. He was like, “Who could we prospect? I finally started networking with different people. I networked with a friend who worked at VMware. I network my way in.

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Evolve Your Success

OCTOBER 25, 2022

That’s the obvious one, but then you got pharma and then you have biotech. If you get connected with those people and find ways to get them to engage with you on your content or even comment on their posts and your prospect sees that, you’ve moved up in their mind. How many video sales letters can I send to a prospect?

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Evolve Your Success

JULY 19, 2022

.” If you think about what all medical salespeople learn, especially the ones who have been in the industry for more than twenty years, it’s like, “You have to have seven touch points on a prospect to move them forward. ” They’re connecting with some of the prospects we’re trying to sell to.

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Evolve Your Success

DECEMBER 5, 2023

That’s how you’ll build your network. It makes the process of getting an opportunity within a medical technology company, medical device, pharma, or test. I’ve learned so much hanging around specific physicians. They’ve taken me under their wing and shown me things that I wouldn’t have learned otherwise.

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Pharmaceutical Technology

MARCH 22, 2023

In light of the Covid-19 pandemic, the war in Ukraine, and the Russian gas supply issue, several countries have called for onshoring, also referred to as reshoring; the bringing back of pharma production to locations within national borders to mitigate costs, supply issues, and concerns regarding bilateral relations.

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Pharmaceutical Technology

MARCH 15, 2023

According to GlobalData’s Pharma Intelligence Center Deals Database, figure 1 shows the parent holding company SVB Financial Group and its subsidiaries were involved in more than $1.4bn in total venture financing raised from 2010 to 2022 for drug development. in deposits.

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Pharmaceutical Technology

FEBRUARY 28, 2023

On 27 February, HRA Pharma Rare diseases (HRA RD) announced a partnership with Celnova Pharma to cement its place in the South American market and increase access to needed rare disease treatments. The announcement came a day before Rare Disease Day, observed internationally to spread awareness around rare diseases.

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