Networking Pharma Pharma reps 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7 The post Reaching HCPs online.
Pharma Marketing Network
MARCH 19, 2025
But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. Pharma marketers must strike a balance between compliance and engagement.
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World of DTC Marketing
JANUARY 11, 2022
As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.
World of DTC Marketing
JANUARY 21, 2022
Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices.
World of DTC Marketing
APRIL 27, 2021
I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing. I decided to call some more physicians within my network and ask about online visits from pharma reps. ” Does this mean digital interactions with HCPs are dead?
MedCepts
NOVEMBER 7, 2017
Rep Survey Insight: Independent 1099 Medical Device Reps prefer selling with a Start Up Company over a Big Brand Company. A sample survey was conducted by targeting multiple divisions of our medical sales rep network with 5,751 total qualifying respondents. 1099 medical device reps. 1099 capital equipment reps.
Pharma Marketing Network
OCTOBER 13, 2020
Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?
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