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Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharmareps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharmareps to provide that information. Where to start? They advertise 3.7
In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharmareps and messages are becoming more irrelevant.
We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.
I decided to call some more physicians within my network and ask about online visits from pharmareps. When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. They also said that trying to schedule MRIs and CAT scans is almost impossible.
An omnichannel strategy ensures that messaging remains consistent across medical journals and online publications, social media platforms like LinkedIn, CME (Continuing Medical Education) programs, and in-person and virtual pharmarep meetings. Check out more featured articles on Pharma Marketing Network.
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A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.
On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharmarep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharmareps and physicians.
Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharmareps. Learn more at patientpoint.com.
Ethical pharmareps had to build trust through scientific rigor and innovation, while generic pharmareps had to overcome preconceived notions and emphasize the value proposition of their products. Their credibility relied on proving that their products were just as effective and safe, despite being more cost-effective.
In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.
Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.” In short, it is all about catering to different preferences at the same time. Some physicians still prefer to communicate via emails. Others want to have access to information on demand, at their fingertips.
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharmarep should know – we've got it all covered. Networking plays a pivotal role in opening doors to new opportunities, insights, and mentorships.
Pharmaceutical sales representatives (commonly known as “pharmareps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.
I would say it’s equivalent probably to a pharmarep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? Reach out to them on LinkedIn and network with them. Reach out to them on LinkedIn and network with them.
It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharmareps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. I will start from a macro level. Johnson & Johnson is comprised of two divisions.
By specializing in electrophysiology, they are specializing in all of the electrical networks of the heart. We had pharmareps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson. Where do they fit in medicine? Electrophysiologists are highly specialized cardiologists.
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