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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7

Doctors 286
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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.

Pharma 235
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Doctors don’t have time for digital

World of DTC Marketing

I decided to call some more physicians within my network and ask about online visits from pharma reps. When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. They also said that trying to schedule MRIs and CAT scans is almost impossible.

Doctors 181
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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

An omnichannel strategy ensures that messaging remains consistent across medical journals and online publications, social media platforms like LinkedIn, CME (Continuing Medical Education) programs, and in-person and virtual pharma rep meetings. Check out more featured articles on Pharma Marketing Network.

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Selling with a Start Up Company over a Big Brand Company

MedCepts

Rep Survey Insight: Independent 1099 Medical Device Reps prefer selling with a Start Up Company over a Big Brand Company. A sample survey was conducted by targeting multiple divisions of our medical sales rep network with 5,751 total qualifying respondents. 1099 medical device reps. 1099 capital equipment reps.

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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.