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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? So is the future of HCP marketing digital?

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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

Personalize Content Based on Specialization Not all HCPs require the same information. Personalized content tailored to specialization, practice setting, and prescribing behavior increases engagement. Check out more featured articles on Pharma Marketing Network. In an emergency, call 911 or your local emergency services.

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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Pharma marketers can review digital storytelling trends and SEO success stories on Pharma Marketing Network.

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Exploring Pharmaceutical Sales Reps Salaries: A Deep Dive

Rep-Lite

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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Trends in Virtual Collaboration

Impetus Digital

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.”

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Then there's the leap into specialized roles.

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A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis

Evolve Your Success

Joining Samuel Adeyinka for a special conversation, Dena shares how she manages her time efficiently so she can achieve her professional goals while being the best mother in the world. This is a Mother’s Day special episode in honor of mothers. I would say it’s equivalent probably to a pharma rep.

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