Networking Pharma Rep Physicians 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.
World of DTC Marketing
JANUARY 11, 2022
As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
World of DTC Marketing
JANUARY 21, 2022
In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.
Pharma Marketing Network
APRIL 23, 2025
Partners like eHealthcare Solutions help execute such targeted campaigns through verified physician-level targeting and contextual ad placement. By embracing omnichannel touchpoints, adopting privacy-first personalization, and leveraging technology intelligently, pharma companies can drive long-term loyalty and better health outcomes.
Pharma Marketing Network
OCTOBER 13, 2020
Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?
PM360
OCTOBER 8, 2024
Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For
Impetus Digital
NOVEMBER 23, 2023
The virtual format enables diverse stakeholders, including patients, caregivers, patient advocates, physicians, nurses, pharmacists, and allied health providers, to share their unique perspectives without geographical, language, or time zone barriers. Some physicians still prefer to communicate via emails.
Expert insights. Personalized for you.
286 
Let's personalize your content