World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. When it comes to HCPs, the keyword seems to be “data.”

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Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

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Copyright Clearance Center

AUGUST 9, 2022

At the JAMA Network, we are interested in providing our readers the most seamless access to the research, opinion, and clinical educational content we publish,” said Vida Damijonaitis, JAMA Network Director of Worldwide Sales. August 9, 20 22 – Danvers, Mass. – NEJM is recognized as the world’s leading medical journal and website.

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World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.

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Pharma Marketing Network

APRIL 16, 2025

Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist. And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up.

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PM360

AUGUST 12, 2024

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.

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Legacy MEDSearch

DECEMBER 7, 2022

Medical device and technology company Lazurite has received recognition from Medical Device Network Excellence Awards & Rankings, one of the largest, most prestigious, and widely recognized programs in the industry. All Commended companies will be entered into the Medical Device Network Awards at the end of the year. “The

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World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Legacy MEDSearch

FEBRUARY 28, 2023

RADIANCE II is a randomized, sham-controlled US FDA IDE pivotal trial of the Paradise uRDN System in the treatment of patients with uncontrolled hypertension. Conducted as an international multicenter study at more than 60 study centers in eight countries, 224 patients with uncontrolled hypertension were randomized 2:1 to uRDN or a sham.

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World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Value-based models encourage a team-oriented approach to patient care. The answer may be in offering a value-based healthcare model. health care system.

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Pharma Marketing Network

MARCH 24, 2025

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. However, the healthcare landscape is no longer static.

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Legacy MEDSearch

SEPTEMBER 12, 2022

a company that provides Ear, Nose and Throat (ENT) physicians with non-invasive solutions to treat chronic nasal conditions, announced U.S. The new RhinAer is designed to provide physicians with improved visualization, easier access and tissue apposition, especially in patients with narrow nasal airways. Aerin Medical Inc.,

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Clarify Health

AUGUST 3, 2023

Varied health plan contracts and coverage made it nearly impossible for patients to know ahead of time what they’d be charged for a given service. They must take strategy a step further to consider and address how price transparency will change physician referral patterns and patient choice.

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Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

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Legacy MEDSearch

NOVEMBER 9, 2022

announced that over 1,200 patients have been treated with the Early Bird® Bleed Monitoring System, the first and only FDA-approved bleed detection system. The adoption of the Early Bird system is a testimony to physicians embracing the benefits of early bleed detection for their patients and practice.”. “We Saranas, Inc.

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Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. Brands can host live Q&As, respond to comments, and share patient stories in authentic ways that create community and trust.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The way HCPs, patients, and caregivers seek information has changed. For expert pharma marketing insights, visit Pharma Marketing Network.

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Legacy MEDSearch

DECEMBER 19, 2022

Chairman, Dave Ferrera, announced treatment of the first patients in North America with the BossStent® device designed to treat patients with symptomatic cerebral venous diseases. See Full Press Release at the Source: Sonorous NV Uses New Device to Treat Patients with Symptomatic Cerebral Venous Diseases. Sonorous NV, Inc.

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Pharma Marketing Network

APRIL 12, 2025

Table of Contents The New Rules of Pharma SEO Building Authority with Content That Ranks Optimizing for HCPs and Patients Differently Future-Proofing with AI and Data Insights Final Thoughts FAQs The New Rules of Pharma SEO The pharmaceutical space comes with unique SEO challenges. Another major change? Search is now more conversational.

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Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. As hospital CFOs and CSOs seek to improve their top line, they are paying particular attention to the journeys of the patients in their care; where they get referred in from, and where they may eventually get referred out to.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. This surge was driven by the closure of many medical offices and efforts to reduce the number of symptomatic patients seen in person.

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InCrowd

JULY 14, 2022

Before the pandemic, I likely lost valuable networking opportunities with providers and representatives from various specialties who would be hosting dinner and information sessions; difficult to rub elbows when you have a daycare or babysitter that is waiting for you, and newborns to feed. She acts like she doesn’t even care anymore”.

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PM360

SEPTEMBER 15, 2022

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? Matt Flesch.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.

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Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

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Clarify Health

SEPTEMBER 5, 2023

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests.

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Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. Meet Our Guest Panelists: Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical.

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Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. For more pharma keyword research strategies, visit Pharma Marketing Network.

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. Those that embrace AI-driven marketing solutions will see higher engagement, better ROI, and improved patient outcomes.

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