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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7

Doctors 286
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Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.

Doctors 181
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PatientPoint Unveils New Interactive Solution to Streamline Care Team Communication

PM360

Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharma reps. Learn more at patientpoint.com.

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement. Since the beginning of the pandemic, the interactions of traditional in-person pharma representatives have declined steeply.

Pharma 235
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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

For those of us in ethical pharma, it wasn't just about promoting a medication; it was about educating healthcare providers on the extensive research and innovation that went into developing our products. We had to communicate the long-term benefits and the commitment to patient safety that our company stood for.

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Trends in Virtual Collaboration

Impetus Digital

Discovering healthcare gaps, barriers, and intervention points using online patient journey mapping With the increased focus on patient-centricity in Pharma, getting a holistic view of the patient journey is becoming a must-have for teams looking to understand how their product or service will impact patient care.