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Uniqueness if pharma DTC

World of DTC Marketing

Most of the media stories, however, leave out the possible drug side effects, which are serious. Will the target audience see this drug as a solution to losing weight and minimizing side effects? Whose responsibility is it to remind patients of the drug’s side effects?

Pharma 210
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Online health seekers after the pandemic

World of DTC Marketing

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

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Good Rx? Actually not

World of DTC Marketing

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts? And advertising?

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Medicines adherence: Overcoming pharma’s biggest barrier to treatment success

Pharmaceutical Technology

The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant. Other medical apps contain information on drugs and dosages for prescription writing purposes. Collaboration.

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Is DTC effective?

World of DTC Marketing

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others.

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“Game-changing” obesity drug over-promising?

World of DTC Marketing

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.”

Insurance 271
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Getting an Rx does not address health problems

World of DTC Marketing

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

Insurance 200