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Medical Devices Are Evolving Toward Specialized Solutions

MedCity News

As medical devices evolve and become more sophisticated, we are seeing a trend toward specialization. However, one-size-fits-all solutions have disadvantages in medicine today. That demand for specialized solutions has drawn the attention of investors and the largest manufacturers.

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A Physician Assistant’s Take on Direct Patient Communication

InCrowd

Despite the American Academy of Sleep Medicine ’s recent “Defend your Sleep” and “Sleep is Good Medicine” campaigns, most of my patients have never been educated in sleep hygiene. Deborah Dropcho is a PA located in Ohio specializing in Otolaryngology. Want to be a paid guest writer for InCrowd?

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Pharma Tuesday Stuff

World of DTC Marketing

Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants. Bayer’s Google voice assistant is a waste of money. Now that people are returning.

Pharma 253
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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. Physician trust in the U.S. Physician trust in the U.S. But do doctors trust the system?

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Leading speciality pharmacies in pharma

Pharmaceutical Technology

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time. Adherence management.

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AI In Surgery: Balancing Technology And The Human Factor With Dr. Daniel McMahon

Evolve Your Success

Dr. McMahon provides an in-depth look at how platforms like LinkedIn and podcasts are not just trendy but essential tools for medical sales reps and physicians striving to stay ahead. COVID-19 has driven a significant transformation in the industry, pushing digital interactions to the forefront. Dr. McMahon completed an Executive M.B.A.

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Precision Medicine Needs an Overhaul

PM360

Now, precision medicine needs an overhaul. During the period from 2008 through 2020, the number of precision medicines in the US increased from 5 to 285. How can a newly expanded definition of precision medicine help? Today, they have implemented the precision medicine approach across 90% of their portfolio.