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Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. Conversely, if those needs are not well-understood post-pandemic the propensity for commercial failure in pharmaceutical companies, will increase substantially as well.
Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. Conversely, the propensity for commercial failure in pharmaceutical companies if those needs are not well-understood post-pandemic, has increased substantially as well.
But for pharmaceutical companies, a compelling opportunity is now presenting itself. Pharmaceutical commercial and brand teams alike are not exactly known for being nimble and adaptable in times of change. This requires not just an adjustment in the game plan, but a complete pivot in perspective and action.
But for pharmaceutical companies, a compelling opportunity is now presenting itself. To the non-pharma world, it’s easy to assume that the picture should be bright for pharma organizations producing medicine for a more sickened population with more complex needs.
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